Ayurvedic Renaissance launched !

CARe Kerala, a project of Confederation of Ayurvedic Renaissance, has been launched in Koratty in Trichur Dist.

It is a 17.6 crore project on 4.2 acres, on a building of 60000 sq feet. It is a synergy of Kerala ayur entreprenauers and industry.

In India, the total ayur business transacted is 4000 crores. Of which Kerala's share is only 200 cr. This is nominal and the potential of the Kerala Ayur Brand will be enormous, if resources are well managed.

Now Kerala Tourism is netting around 13000 cr, the prime contributor being Ayurveda or Medical Tourism. The potential for Ayur Products is immense, according to the Chief Executive of CARe, Joy Varghese.

The Center sanctioned 10 cr for the project. In Kerala, there are more than 2000 ayur units functioning and Kerala's share is only 5%.

There is an imperative need now to promote the Kerala Brand. The Kochi IPL team may become a reality, says Shashi Taroor. Kerala's immense potential can be harnessed, if Keralites rise to the occasion. Kerala should not lag behind other states like Gujarat and Tamil Nadu in healthy business competition ! The SDP of Kerala is very low compared to other states, but can be increased, if Keralite skills are tapped !